Advertising Rates
| Description | Time | Duration |
Rate |
| Off Peak | 08h00 16h00 | 30 seconds | R 995,00 |
| Shoulder Prime 1 | 16h00 18h00 | 30 seconds | R1650,00 |
| Prime Time 1 | 18h00 22h00 | 30 seconds | R2650,00 |
| Prime Time 2 | 06h00 08h00 | 30 seconds | R2150,00 |
| Shoulder Prime 2 | 22h00 01h00 | 30 seconds | R1650,00 |
Viewership
The channel targets principally the mid- to lower LSMs because the majority of Cape Town’s population falls within these parameters. However programming often has an appeal across demographic groups to reach the higher LSMs too.
Based on viewership figures from national broadcasters, the channel has the potential to reach a viewership of up to 1 193 000 in the prime time slot between 8-9pm.
SAARF Figures
the South African Advertising Research Foundation (SAARF) is an independent research organisation with a credible track record, and its surveys provide the standard measure of television audiences in South Africa.
The latest figures available from SAARF are for the period January - March 2010. Total coverage for the period (cumulative number of viewers) was 1 206 020. Female viewers outnumber men and the age range favours decision-makers in the over-25 age range.
CTV is reaching its target audience in the mid-to-lower LSMs. However the channel is also obtaining reach into the upper LSMs too. The racial profile reflects the demographic spread of Cape Town’s population.
Income distribution again reflects the realities of Cape Town, with a majority of viewers falling into the low income area. This is congruent with the city’s economic profile as the median annual income of working adults aged 20–65 is around R2 150 per month.
Advertising Contact
| Advertising Sales Head: | Kim Clarke |
| Email: | This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
| Telephone: | 021 447 4837 |
Your TV commercial
If you do not have an existing TV commercial, CTV can put you in contact with film makers who
produce good quality, low cost commercials that are tailored to suit your budget.
CTV looks forward to being of service to you in making your TV advertising experience an easy one.
Airtime sales
CTV sells airtime to a limited number of content providers, in strict accordance with the channel’s programme policy. Airtime may be sold to government, religious organisations, companies and NGOs.
Airtime Rates
Prime time @ R250 per minute = R7 500 / 30mins
Shoulder prime @ R150 per minute = R4 500 / 30mins
Off-peak @ R100 per minute = R3 000 / 30mins
Airtime Sales Contact
| Station Director: | Karen Thorne |
| Email: | This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
| Telephone: | 021 447 8377 |