Cape Town TV provides advertisers with a means of reaching local audiences through low-cost advertising on television.

The channel is aimed primarily at the social and economic sectors that define the bulk of Cape Town's population, these being the mid-to-lower LSMs. Since about 70% of Cape Town's income earning population earn under R2 500 per month*, it is these income categories that provide the channel's key demographics.

Cape Town TV accepts advertising from most enterprises, big and small. The channel has a particular focus on helping Cape Town-based small and medium enterprises to communicate via television and provides advertisers with an affordable option for reaching their markets.

CTV will not allow:

• Advertising targeted at children
• Advertising for gambling
• Any advertising that is sexist, racist, xenophobic, sectarian or culturally demeaning

Certain categories of products will not be advertised during prime time, e.g. alcoholic beverages.

Based on viewership figures from existing broadcasters, the channel has the potential to reach a viewership of up to 1 193 000 in the prime time slot between 8-9pm. The lowest potential viewership is 204 000 from 8-9am.

* Information from Census 2001